Truck Driver Job Listings: Why Is My Ad Underperforming?
There are several potential reasons why your truck driver job listing may be underperforming: 1. Lack of Compelling Details Your job ad may not provide enough specific, enticing information to attract qualified candidates. Be sure to include: Competitive salary range and benefits details Specific information on routes, schedules, and home time Details on equipment and […]
Developing a Strong Trucking Employer Brand: A Key to Attracting Top Talent
In today’s competitive job market, having a strong trucking employer brand is essential for attracting and retaining top talent. A compelling employer brand can set your company apart from competitors and make it a desirable place for drivers to work. This article explores strategies for developing a powerful employer brand that resonates with potential drivers. […]
The Essential Guide to Truck Driver Recruitment: Strategies for Success in 2025
Recruiting qualified truck drivers remains one of the biggest challenges facing the transportation industry in 2024. And looking ahead to 2025, recruiting will continue to be a challenge. With an ongoing driver shortage and high turnover rates, carriers need to employ smart, targeted strategies to attract and retain top driving talent. This guide explores key […]
How to Calculate How Much You Need to Spend on Driver Recruiting
Driver recruiting is an inevitable expense for carriers that can feel never-ending. And if you don’t know how much you need to spend, you can unnecessarily throw money away for minimal results. Fortunately, We are here to help you figure out how to calculate how much you need to spend on your next driver recruiting […]
Organizational Changes for Carriers that Supercharge Driver Recruiting
Modernize Your Recruiting Truck Driver Recruiting has evolved significantly. In the past, carriers could run an ad on the radio, or in the newspaper, and fill their trucks. But, things have changed and you need to adapt to the new landscape. To hire the best candidates today, you must embrace digital recruiting, employer branding, and […]
3 Steps to Boosting Driver Recruiting With QR Codes
Truck driver recruiting works best when carriers are reaching drivers with multiple strategies. However, Carriers often think that this means paying multiple sources to generate leads online. Yet, reaching drivers in the real world can be overlooked. Utilizing QR codes will turn your trailers into traveling billboards, promoting your open positions to drivers everywhere you […]
How Carriers Are Unlocking the Truth: EyeDetect Lie Detection
They say that the eyes are the windows to the soul, and now, with advanced technology, they can also be a window into honesty. Enter EyeDetect, a software revolutionizing how we perceive truthfulness and trustworthiness in the digital age. Seeing Through Deception EyeDetect takes the age-old concept of the polygraph test and gives it a […]
How Digital Forensics is Helping Trucking Companies
Similar to the “black box” found on airplanes, newer vehicles have incorporated the same technology. Also known as an Event Data Recorder (EDR), the vehicle black box provides investigators with insights in the event of accidents or other incidents. Trucking companies have realized that accessing the information stored in vehicle black boxes can help the […]
Yellow Is Preparing To File For Bankruptcy: What Does It Mean?
Yellow execs have informed its 30,000 employees that they need to be ready to begin sending resumes as the carrier is preparing to file for bankruptcy, among other contingencies. At the end of Q1, 2023, Yellow reported about $1.48 billion in total debt against $806 million in assets. In addition to this report, Yellow also […]
How Marijuana Legalization Impacts CDL Recruiting
In June 2023, the American Transportation Research Institute released its “Impact of Marijuana Legalization on the Trucking Industry” report. This 50+ page report dives deep into how the transportation industry is impacted by marijuana becoming increasingly legal nationwide. The ATRI analyzed decriminalization trends, highway safety, workforce implications, carrier and driver surveys, and the ATRI drew […]