Understanding the Facebook Algorithm for Trucking Companies

Every person/business that is on Facebook interacts with the algorithm. 

The Facebook algorithm evaluates every post (from all 2.9 billion users), scores each post, and then individualizes users’ Feeds that will keep the user engaged for the longest amount of time. 

Understanding the Facebook algorithm helps trucking companies post content that drivers will see. 

Drivers apply to carriers on Facebook whose content they see.

  • What is the Facebook Algorithm? 
  • The Evolution of the Facebook Algorithm
  • How the Facebook Algorithm Works in 2022
  • Why Carriers That Understand the Algorithm Hire More Drivers

What is the Facebook Algorithm?

Man with backwards hat looking confused

Facebook’s algorithm is what constructs every user’s feed. This means the content you see when you open Facebook is curated for you by the algorithm. 

First, every post is evaluated and scored. Then based on these scores, the algorithm arranges the posts in descending order of interest for each user. This process occurs each time the user updates their feed. 

Through this process, the algorithm’s goal is to show users content that keeps them engaged on Facebook. This is how Facebook makes its money. 

According to Facebook, the purpose of its machine learning is to, “Help(s) people discover new content and connect with the stories they care the most about.”

Trucking companies that understand the goal of the algorithm can use this information to create content that is shown to their target audience.

The Evolution of the Facebook Algorithm

Facebook has implemented an algorithm since its inception. 

That being said, today’s algorithm is far different than the original. Facebook is always making changes that keep people on the platform as long as possible.

In 2009, the original algorithm boosted the posts that received the most likes. The idea behind this iteration was that posts with more likes will be enjoyed by more people. 

By 2018, posts that spurred conversation and meaningful interactions were being prioritized. Carriers would need to earn more engagement to signal importance to the algorithm. 

Data security and transparency became Facebook’s focus after the company came under fire in 2020.

Wooden blocks stepping up to show progression

How the Facebook Algorithm Works in 2022

Showing stories that are “meaningful and informative” is the goal of Facebook in 2022. The algorithm uses three key ranking signals to determine if your content is meaningful and informative:

  1. Who posted it: People are more likely to see content from pages they interact with frequently.
  2. Content format: People who interact with videos see more videos on their feed. Users who click on photos frequently see more photos. You get the idea.
  3. Post interaction: Comments, interactions, and shares are the strongest signals to Facebook that your content should be prioritized.

Also, 

Facebook is actively removing content that does not meet its community standards. 

Posts that contain “nudity, graphic scenes, violence, or any other sensitive materials” will be taken down from Facebook.

How Carriers Can Use the Algorithm to Hire More Drivers

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Trucking companies that understand Facebook’s algorithm are using it to get their organic content in front of potential drivers

Drivers who come across your content will research your company and apply if your offer is strong enough. 

The best way to use the algorithm is to have your current drivers interact with the content you post. 

Having your current drivers interact with your content will signify to Facebook that this content is important to other drivers and your posts will organically appear on other drivers’ feeds. 

Another way carriers are using the algorithm to hire more drivers is by hiring a Facebook agency! Agencies are experts and will immediately begin using best practices for your company.

Fill out the form below to speak with a Meramec Solutions expert!

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