Are you struggling to find high-quality qualified truck drivers? If so, look no further, as the millennial generation may be the solution to your troubles!
Recruiting millennial truck drivers is often difficult to do at first glance. However, with these 4 top tips, you can find the best possible truck drivers on the younger side to recruit.
So, with that in mind, let’s talk about hiring millennial truck drivers.
Tip 1: Social Media Advertising
Millennials are the social media generation, and so it stands to reason that advertising through social media is the way to go. The best platforms to begin with are Facebook and Instagram.
96% of drivers have a Facebook account and the average driver is on the platform for 30+ minutes a day.
Whether you share driver testimonials to show what it’s like to work for your company, post memes, or provide important information about the truck driving industry to become a thought leader in the industry, all this can be helpful in encouraging more millennial truck drivers to work with you.
Tip 2: Keep the Application Process Short And Sweet
A big problem that many truck drivers face (especially millennials) is the tedious application process. This can often turn them off from wanting to apply, meaning you’ll be missing out on some fantastic truck drivers.
Making your driver application process easy to do and mobile-friendly is necessary for attracting millennials, especially as they have grown up using quick and efficient processes rather than long and painful ones.
Try it out for yourself! Is your job application process easy to do, can it be done on a phone? All this is vital in ensuring your process is as efficient as possible.
Tip 3: Emphasize Quality of Work Life
The majority of millennials highly value a good work-life balance. They value their time outside of work while still wanting to put in 100% effort during their work hours (if treated well).
Obviously, it’s no secret that truck driving is known for its poor work-life balance. That’s why it’s important to do the following:
Emphasize the work-life balance that your company can offer. Certain routes require drivers to be away from home for extended periods. Offer pet and rider policies to improve work-life balance for these routes.
By doing so, you can encourage more millennials to want to hand in their resumes, making you stand out from the competition.
Tip 4: Focus on Professional Development
At the end of the day, millennials want to grow and develop professionally. By showcasing the training programs and career advancement opportunities that you offer, you can show them exactly how they can advance their career.
If you can, provide programs that pay for your truck drivers to obtain new endorsements.
Professional development is extremely important in the eyes of millennial truck drivers and can be a tool for your company to attract and retain young drivers.
Recruit Millennial Drivers Today
So, there you go! By focusing on these 4 key points, you’ll soon be able to attract the very best millennial truck drivers to your company.
Are you struggling to recruit drivers? Contact us at Meramec Solutions today, and we’ll help you recruit the right truck drivers for your company.