Why Touchpoints Matter When Recruiting Truck Drivers

Building positive relationships is a must in today’s job market, where top talent has the pick of the litter. And as recruiters, it’s our job to connect with even the most passive job seekers, proving your company is the right fit for them.

By utilizing touchpoints, you can form meaningful connections with your candidates and make the recruitment process enjoyable for all involved.

In this post, we’ll explore the impact of touchpoints on the recruitment process and provide best practices for using touchpoints effectively in truck driver recruitment.

So buckle up, grab a cup of coffee, and let’s dive into why touchpoints matter when finding top-notch drivers for your business!

But what are touchpoints? And how do they benefit truck driver recruitment?

Hand drawing process improvement concept on a notepad

Whether or not you’re aware of it, your recruitment business naturally relies on touchpoints daily!

Touchpoints are any contact you make with a potential candidate, including emails, phone calls, and in-person meetings – this contact, or ‘touch’, helps inform them about your company and how it could be the right fit for their career goals.

Think of it as a way to build trust between yourself and your potential driver.

Not only do touchpoints help to build a relationship with candidates, but they’re also vital in helping you to understand their needs and interests better.

You can use the knowledge gained from touchpoints to personalize your recruitment strategies and ensure you’re reaching out to the most qualified drivers for your position.

They’re the perfect way to keep track of progress in your recruitment process, allowing you to figure out where things are going wrong or right and make adjustments as needed.

In short, touchpoints are a great way to build relationships with job seekers, develop personalized recruitment strategies, and keep track of the progress in your driver search.

By using touchpoints in truck driver recruitment, you’ll ensure a pipeline of qualified drivers ready to fill open positions – whenever you need them!

How can I use touchpoints to keep up with CDL-A hiring trends?

When it comes to touchpoints, there are three main types: online, offline, and personal.

Online touchpoints are all about digital interactions.

Think website, online ads, email, and Facebook advertising for driver recruiting. Utilizing the internet allows companies to reach a wider audience and provides quick and easy access to information about the company and job opportunities to job-seekers!

Offline touchpoints are more traditional.

They’ll include things like events, print ads, and even billboards.

These touchpoints often make a more lasting impression and can be especially effective for building brand awareness. Still, they have different instant responses from posting an ad on Facebook or chatting over emails.

And finally, personal touchpoints are all about face-to-face interactions.

With job fairs, driver referrals, and one-on-one conversations with recruiters, the candidate and the employer can better understand one another on a more personal, intimate level.

Personal touchpoints are great for building strong, personal relationships with candidates and can be particularly impactful in the truck driver recruitment industry, where personal connections are meaningful.

All three touchpoints are essential; when used together, they can create a powerful recruitment strategy!

hand connecting geometric shape block with colorful wood puzzle pieces. logical thinking, business logic, Conundrum, decision, solutions, rational, mission, success, goals and strategy concepts

How can we attract job-seeking truck drivers?

Touchpoints are like the secret sauce of truck driver recruitment! Here’s how you can utilize them to boost interest from job-seeking truck drivers.

  • Build a strong brand image – By consistently delivering a positive message and vision through various touchpoints, recruiters can create a solid and appealing brand that truck drivers want to be a part of.
  • Provide insider information about the company – Give your candidates insight into company culture! It’ll allow them to make an informed choice on a career with you. To attract top talent, why not provide comprehensive information to potential applicants so they can have an in-depth understanding of what it would be like working for your company?
  • Demonstrate the company’s commitment – Touchpoints can also show truck drivers that the company values and invests in their well-being. This could include great pay and benefits, professional development opportunities, and work-life balance commitment.
  • Create a positive candidate experience – From the moment a driver learns about the company to the moment they receive an offer, you can create a smooth and enjoyable experience that leaves them feeling valued and excited about the opportunity to join the team.

In short, touchpoints are critical for truck driver recruitment because they help build relationships, provide information, and create a positive experience for candidates. By leveraging touchpoints effectively, recruiters can attract and retain the best truck drivers in the industry!

What are the best touchpoint practices for recruiting truck drivers?

Semi Truck Driving Job. Caucasian Men in Front of the Red Truck.

Be consistent in your messaging! It’s pretty straightforward.

To build a strong brand image and make a great impression on truck driver candidates, you must keep consistent across all communications.

Use the same tone and wording, and if you tell a candidate you’ll follow up with them in the morning, follow up with them in the morning!

Technology is on our side with this one, and it’s a game-changer when applying consistent recruitment practices. 

There are many tools out there to automate communications, streamline the recruitment process, keep your brand consistent across all channels, and even track the impact of your touchpoints on recruitment outcomes.

Keep the computers from doing all the hard work for you, though!

Personalization and human connection are essential when it comes to attracting candidates.

Take some time to get to know each driver candidate, and customize your touchpoints based on their specific needs and interests.

It could be something as small as using their name in an email, customizing the information you provide based on their background, or even reaching out to them directly for a one-on-one conversation!

Make every one of your candidates feel comfortable by showing genuine interest in them. Your business will be rewarded tenfold with attentive, hard-working employees who value it because they feel valued, too!

Of course, to know whether your communication strategy is successful, you must keep an eye on it. 

It’s essential to regularly monitor and measure the impact of your touchpoints on recruitment outcomes. It’ll help you understand what’s working and what’s not and allow you to improve and optimize your touchpoint strategy over time.


Ultimately, touchpoints are a powerful tool for hiring CDL drivers.

By maintaining consistent messaging and creating personalized experiences demonstrating the company’s commitment to its employees, recruiters can make their recruitment process stand out from the rest.

Utilize technology tools and automate communications where you can, and you’ll ensure every candidate receives an optimal experience throughout the entire process.

With these tips in mind, your business will be well on its way toward attracting top talent!

Want to learn more about how your company can hire more truck drivers?

Fill out the form below to speak with a Meramec Specialist today!

You Might Also Like This...

Share The Article

I need to

%d bloggers like this: