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Driver recruiting is horrifying. Every day a driver recruiter goes to work they are forced to repeatedly face humanity’s biggest fear: Rejection.  As scary as rejection can be, rejection is one of the best outcomes a driver recruiter can have.  Recruiters are often placed into insidious situations that outsiders cannot relate to.  Here are 5… Continue reading 5 Horrifying Recruiter Stories

Hiring truck drivers is competitive. Super competitive. But you don’t need me to tell you that. Creativity is essential for setting your company apart from others. Utilize the 5 strategies below to add some flare to your recruiting and hire more drivers. Here are the top 5 creative ways to recruit truck drivers: Group Interviews… Continue reading Top 5 Creative Ways to Recruit Truck Drivers

Speak with any person who works in the transportation industry about attracting drivers with a job offer and they are likely to say that money is the key.  Increase your pay, and drivers will come.  This line of thinking is similar to Field of Dreams’ most famous quote, If you build it, he will come… Continue reading How to Attract Truck Drivers With Your Job Offer

Current economic tension and the growing driver shortage are pressuring carriers to hire any trucker with a pulse.  Hiring pressures are forcing companies to ignore red flags driver applicants may have and those red flags are costing carriers money.  We can’t solve industry pressures, however, carriers can attract more quality drivers to their open positions. … Continue reading How to Hire Truck Drivers That Will Thrive at Your Company

Every person/business that is on Facebook interacts with the algorithm.  The Facebook algorithm evaluates every post (from all 2.9 billion users), scores each post, and then individualizes users’ Feeds that will keep the user engaged for the longest amount of time.  Understanding the Facebook algorithm helps trucking companies post content that drivers will see.  Drivers… Continue reading Understanding the Facebook Algorithm for Trucking Companies

For decades trucking companies have been battling the never-ending problem that is the truck driver shortage. The driver shortage was bad, and then COVID hit. CDL schools were shut down, mandatory drug testing was severely backed up, and truck driver recruiters were forced to run hiring orientations online. In response to the difficult hiring market,… Continue reading Is Increasing CDL-A Pay the Best Driver Recruiting Strategy?

It is well established that Facebook is the platform with the highest driver population and attention. Carriers are flooding Facebook with ads hoping to attract quality drivers. Standing out from the competition is more difficult than ever. Poorly created Facebook ads are being lost in the abyss, never to be clicked on by potential drivers.… Continue reading 6 Tips for Creating Facebook Ads Drivers Respond to

Truck driver shortage, entitled drivers, greedy recruiting agencies, etc. have all been labeled as the main reason why midsize carriers struggle to recruit drivers.  However,  This is not the case. Midsize carriers struggle to hire truck drivers when they settle.  What are they settling for?  They settle for the type of leads they are trying… Continue reading The Number 1 Reason Why Midsize Carriers Struggle to Recruit Drivers

Has any industry adopted social media marketing slower than the trucking industry? Drivers love social media, it helps them stay connected with loved ones out on the road. Yet carriers are afraid to implement any type of social media campaign that reaches these drivers. Here is how to start social media marketing for trucking companies:… Continue reading How to Start Social Media Marketing for Trucking Companies

The driver shortage and a lack of resources impact every small-to-midsize carrier. However, they are not the reasons why you are dealing with empty trucks.  You can be hiring drivers and growing your business. But first, you must address the real causes preventing your company from accomplishing these things.  Here are the 4 reasons why… Continue reading 4 Reasons Why Your Company Isn’t Hiring Truck Drivers